No Logo, by Naomi Klein. Added by Dr. Nina Iszatt, scientist.

Early Millennium critique or even opposition to capitalism – or rather brands, production and consumerism. At the time, became like some “must-have” accessory. Whatever has been gotten across through this outlet (with or without also appearing elsewhere as well), Naomi Klein and ‘No Logo’ could be cited as an example in arguments against the effectiveness of some or all ideas and their channels.

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